Finding my muse again

22 Sep

It seems like I have lost my way again with Stew’s Brew – my blog.  My goals with this are and have always been to be an enjoyable creative outlet, and also, just plain to give me a way to stretch my mind.  I think with my new position at iProspect, I’m much more intellectually challenged than I was at iCrossing, and that’s manifesting itself in less time to write and well, less need to as well.

That said, this is mental exercise, and therefore, I really should do it.  I hate to say it but I’m at that age where if you don’t push, pull and stretch the mind a bit, you’re setting the seeds for issues that will manifest themselves in 20 years as mental decline.  I AM definitely pushing my mind a ton at work.  The new job presents a much broader set of challenges, as the chief/leader of three different offices of iProspect, and having to track the personnel issues, facilities issues, financial responsibilities, corporate communications of those offices, business development, and much more.  All are things I’ve managed before, but all are amplified with the fact that I’ve got three offices, and more than 100 people laddering up to me.

Another thing I found is that I was somewhat a victim of my own success – in the last six months, I had several posts that went more or less viral, collecting thousands of views as people shared them around – my post about the Boston bombing collected 10,000+ views in the space of a week or two – just amazing.  As people shared and reshared that post – the power of “viral” really banged home.  And ironically, the weight of that success sat on me – “how can I follow that up?” kept occuring to me.

The other thing that seemed to weigh my blog down was that I’d found an interesting rhythm in writing stories that were about 1000-1500 words long – which, if you’re measuring pages, are about two typewritten pages of text, single spaced.  The stories were longer, had more room to breathe, etc.  But the alternate reality of that is that a 1200 word post takes a couple of hours to write, edit, think about, etc.  I tend to write on the commuter train and on weekend mornings.  But I’m so busy right now with work that all of my train time tends to be eaten with work tasks – and usually in the evening, I’m too mentally fatigued to write a blog post.

So, onwards – my intent going forward with my blog is to get back to that thing that started me up.  I started this to enjoy writing.  My friend David Deal, blogger and social media expert extraordinaire, whom I credit for getting me started with blogging, helped me originally define my motivation – am I writing for an audience or am I writing for me?  Very simple.  I write for me – for the sheer joy of writing (yes, I know for many this is a chore, for me it is an enjoyable task).  It’s a bit like my guitar playing.  Do I enjoy playing for others? Yes, of course – that’s the best.  But I play and sing for me.  I do it because I love the sweet joy of making music.  And I write because I like the process of it.

So … here we are again.  I’m working to tap the muse.  I’m going to give short-forming a try – I’m going to also try more photojournalism – I’ve invested in a device for my camera that allows it to automatically push photos onto my laptop or mobile device, so I can share through that.  It’s time to shake things up a bit and try some different things.  I hope you enjoy it.  And well … if you don’t but I do, well, that’s good enough for me.  I’m not going to make the artificial pressure to “go viral” weigh this thing down.

Glad to be back.

As you were,

Stew

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